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News Plus

$500m barter and blurred media arbitrage set to surge as media agencies pile in for programmatic trading, says $1.4bn Active International

By Brendan Coyne - Editor

15 June 2022 5 min read

By Brendan Coyne - Editor

15 June 2022 5 min read

News

Dan Hojnik promoted to General Manager at Involved

By Staff writer

6 June 2022 1 min read

By Staff writer -

6 June 2022 1 min read

Industry Contributor

ESG: the only acronym that matters – media agencies need to get their act together

By Sarah Keith - Group MD, Active International Media & Involved Media

8 September 2021 4 min read

By Sarah Keith - Group MD, Active International Media & Involved Media

8 September 2021 4 min read

Industry Contributor

Stop bashing VOZ, it'll be worth the wait... honest

By Sarah Keith, Managing Director - Involved Media

12 May 2021 3 min read

By Sarah Keith, Managing Director - Involved Media

12 May 2021 3 min read

News Plus

Paykel evolves to Involved, as MD Sarah Keith looks beyond media buying

By Josh McDonnell - Senior Writer

14 March 2021 2 min read

By Josh McDonnell - Senior Writer

14 March 2021 2 min read

Deep Dive

'A lack of unity?': TV sector pushes back industry innovation plan; agency frustrations peak as VOZ dilemma drags on

By Josh McDonnell - Senior Writer

23 February 2021 6 min read

By Josh McDonnell - Senior Writer

23 February 2021 6 min read

Industry Contributor

If they value cheap reach above all else, media agency bosses can't complain about ad loads

By David Roddick

9 February 2021 4 min read

By David Roddick -

9 February 2021 4 min read

Industry Contributor

Ad loads: BVOD and DOOH need to avoid pay TV's mistakes

By Sarah Keith, MD - Paykel Media

2 February 2021 4 min read

By Sarah Keith, MD - Paykel Media

2 February 2021 4 min read

Industry Contributor

Why AI-powered e-commerce and QR codes are going to be massive in 2021

By Sarah Keith, Managing Director - Paykel Media

25 November 2020 3 min read

By Sarah Keith, Managing Director - Paykel Media

25 November 2020 3 min read

News Analysis

More agility, less bureaucracy: former Publicis exec Sarah Keith to lead indie shop Paykel Media

By Josh McDonnell - Senior Writer

3 November 2020 3 min read

By Josh McDonnell - Senior Writer

3 November 2020 3 min read